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The Shinhan Way

Core values guide the thoughts and actions of all Shinhan members united under the idea of One Shinhan(The code of conduct outlines the standards for employees’ judgement and actions when applying the core values in carrying out their duties.

  • Clients

    We maintain high ethical standards to build trust with our clients, and see things from their perspective to provide products and services that raise clients' values.

    Client-oriented thinking
    Provide products and services based on in-depth understanding of clients' needs and their perspective.
    Client value
    Make every effort to increase client value as the client's companion for the future
    Trust
    Build trust with clients by adhering to strict ethical standards and principles.
  • Mutual Respect

    We seek cooperation and openness in pursuit of shared prosperity for the Group and all members of society.

    Coordination and integration
    Pursue cooperation as a member of One Shinhan but with respect and consideration for the other's perspective.
    Openness
    Form a broad and diverse network of stakeholders beyond financial businesses with emphasis on open communication.
    Shared prosperity
    Make judgments and take action to raise the value of Shinhan and society at large.
  • Change

    We initiate meaningful changes based on our insight into shifting trends so that we can respond swiftly and boldly with creative solutions.

    Insight
    Predict the direction and implication of changes from a broad and comprehensive standpoint.
    Creativity
    Think outside the box to discover new solutions and implement new approaches.
    Innovation
    Take bold and swift action to introduce meaningful changes without being afraid of failure.
  • Excellence

    We continue to challenge and educate ourselves to become the leading experts in our fields so that we can produce sustainable results.

    Challenge and execution
    Set challenging goals and follow through with specific plans and perseverance.
    Sustainable performance
    Strive to produce results that can be sustained over the long-term horizon.
    Self-development
    Continue learning to gain the highest level of expertise and constantly explore new pursuits.
  • Ownership

    We practice the Shinhan WAY with pride, passion and sincerity as members of the Group and take the lead in fulfilling our responsibilities.

    Role model for the Shinhan WAY
    Set an example through actions based on a deep and sincere understanding of the Shinhan Way
    Pride
    Take pride and satisfaction in doing good work as a member of Shinhan.
    Self-motivation
    Harness one's passion to inspire passion in others and take the initiative in fulfilling one's responsibilities.
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