12 Entered into big data partnership between ShinhanCard and LF, and held the Code9 Runway Started the Memory the funeral service consulting Launched KPASS Shinhan Love Korea Card, the Union Pay brand Held the SAM 2014 education session on big data collaboration between ShinhanCard and Seoul National University Surpassed a milestone of KRW 100 trillion handled by individual customers, which combines the amount settled by credit card and check card Won the prize from the President of the Korean Institute of Design Promotion in the Good Design Award organized by the Ministry of Trade, Industry and Energy Won the 8th place in the 100 Brand Award organized by Brand Stock

11 Launched the Classic-Y Card Held Park Ji-seong soccer class Established Kazakhstan corporation for the first time in the history of domestic credit card companies, and made entry into installment and lease markets

10 Took the top spot among the highest brands on the list of Brand Stock for 6 consecutive years Entered into a MOU for big data-related cooperation between ShinhanCard and big data researchers of Seoul National University Exceeded a milestone of 1 million Code9 Series financial instruments issued

9 Launched 'Incheon City Pass Card-Kpass Shinhan Love Korea gift card' Entered into strategic partnership with Amore Pacific Ranked the 1st in the national brand competitiveness index (NBCI) survey by the Korea Productivity Center for 4 consecutive years

8 Opened the first overseas Areumin Library in Vietnam Introduced the ARS self-authentication service

7 Entered into partnership with Amex and launched the brand 'S&' with compatibility both in Korea and abroad Ranked the 1st in the premium brand index (KS-PBI) survey by the Korea Standards Association Won the grand prize in the retail financial service award organized by Asian Banker

6 Issued the signature-type debit card, the first of its kind for UPI Launched 'Future Design Card' Opened the first Areumin Library donated by customers Launched ShinhanCard offering deduction to families eating out

5 Entered into partnership between ShinhanCard and Law See Com for services protecting the legal consumers' rights Held a ceremony for opening of Areumin Library, the first of its kind established with corporate participation of ShinhanCard and Lotte Duty Free Shop Entered into strategic cooperation between ShinhanCard and Master Card for big data marketing Announced Code9, the big data-based financial instrument development system, and rolled out the '23.5', 'S-Line check card Ranked the 1st in the GBCI (Global Brand Index) survey by Japan's Management Association Won the grand prize in the Customer Love Brand Award organized by the Economist Took the top spot in the Smart Brand Award organized by Korea Management Association Consulting

4 Executed a MOU between ShinhanCard and KAIST for cooperation on research into big data and analytics Entered into official partnership in 2014~2015 Season between ShinhanCard and FC Seoul Concluded an agreement on partnership between ShinhanCard and NTTDATA for utilization of Japan's franchisee networks Won the prize in the National Brand Award organized by the Economist Took the top spot in the Korea Master Brand Awards organized by Imbc, Korea Economic Daily, Dong-Ah Ilbo for 5 consecutive years Ranked the 3rd in the customer impression brand index survey by the Brand Management Association for 3 consecutive years

3 Held a ceremony to declare the vow for complete sale Donated KRW 1 billion, as the welfare fund for the disabled, to the Korea Foundation for Persons with Disabilities Ranked the 1st in the Korea Industry's brand power index(K-BPI) survey by the Korea Management Association Consulting for 3 consecutive years Won the first place in the good brand award organized by the Korea Management Association Consulting for 2 consecutive years Won the first place in the Korea brand star award organized by Brand Stock for 5 consecutive years

2 Held the signing ceremony for the agreement between ShinhanCard and Korea Cultural Information Center, which aims to provide the tourist behavior analysis service Won the prize in the field of the credit, check, and mobile card among the national consumer-centric brands, selected by the Korean Marketing Association Selected as Korea Top 10 among the best Korea brands by Interbrand Korea for 2 consecutive years Won the first place as the most respected Korean corporation among the corporations selected by the Korea Management Association Consulting for 7 consecutive years