12 Held a forum on creation of customer value Expanded the Combo service Exceeded a milestone of issuance of 1 million Simple Cards Launched the Big Data Center Selected as the Customers' Most Recommended Company by the Korea Management Association Consulting for 4 consecutive years

11 Opened the country-wide service for deferred payment by transportation card Launched the selection-based version of ‘Shinhan S-Choice Check Card' Launched ‘Shinhan THE CLASSIC-L’ Held a signing ceremony for ShinhanCard-AMEX partnership Selected by GWP KOREA as the 100 Best Workplaces for 5 consecutive years Ranked the 1st in the call center quality index survey by the Korea Standards Organization in the field of credit card for 2 consecutive years Won the prize in the Korea Mobile App Award organized by the Ministry of Science, ICT and Future Planning, and the prize (Presidential Commendation) in the 2013 National Quality Innovation Award

10 Held the ShinhanCard Areumin voluntary service grand festival Opened the Areumin Library established with donations from employees Won the prize in the Highest Brand Award organized by Brand Stock for 5 consecutive years Ranked the 1st in the sustainability index surveyed by the Korea Standards Association, and inducted the grand prize of customer impression management award, organized by the Korea Management Association Consulting, to the Hall of Fame

9 Started to operate the ARS tailored to each customer Jointly commercialized the mobile card ‘App Card’ with 6 card companies Exceeded a milestone of issuance of 1 million 'Shinhan S-Choice Check Card' Launched ‘ShinhanCard MyShop’ Won the 'Forbes CSR Award' from Forbes Korea for 4 consecutive years 'Inno Star' Shinhan S-Choice Check Card, selected by the Korea Management Association Registration, was chosen as Shinhan App Card Won the prize for excellent rating in the 'Korea Industry's Customer Satisfaction Index (KCSI) survey by the Korea Management Association Consulting for 3 consecutive years

8 ShinhanCard President Wi Sung-ho took office Ranked the 1st in the National Brand Competitiveness Index (NBCI) survey by the Korea Productivity Center for 3 consecutive years Topped the list of companies among the 'Best Workplaces in Korea' selected by the Korea Management Association Consulting for 2 consecutive years

7 Launched ‘The BEST-F’ Card Dispatched the 3rd Areumin university overseas voluntary service group Introduced Shinhan Sebit, the dedicated font Introduced ‘Simple Platinum#’ Card Launched 'ShinhanCard Big Plus Highpass Happiness' Card Implemented the program to support the members who suffered damage from natural disasters Won the Korea Service Grand Prize, selected by the Korea Standards Association, for 4 consecutive years Won the Grand Prize of Digital Finance in the digital management innovation award organized by Maekyung Media Group Ranked the 1st in the premium brand index survey by the Korea Standards Association for 4 consecutive years

6 Held a talent donation concert "Our Happy Club" Surpassed a milestone of 500,000 customers who signed up for Shinhan Simple Card membership Revamped the ShinhanCard ‘Smart On’ website Launched the 'Youth Soccer Love Card' affiliated with FC Seoul Declared the Consumer Protection Charter Surpassed a milestone of issuance of 500,000 S-Choice Check Cards Chose the Cube Card, 'THE PROUD attention-grabbing new commodity selected by the Korea Management Association Consulting

5 Launched ‘Shinhan App Card’ for the first time in the industry Launched ‘Concourse Card’ for foreigners Launched ‘Hyundai Department Store U Shinhan Check Card’ Exceeded a milestone of 300,000 customers using the S-Choice Check Card Launched the card affiliated with LG Household & Health Care Won the prize from the Credit Finance Association in the Adolescent Finance Education Award organized by Adolescent Financial Education Council

4 Held an opening ceremony for the 300th Areumin Library Held the ceremony marking the Day of Customers Ranked the 1st in the Global Brand Index (GBCI) survey by the Global Management Committee for 5 consecutive years, obtained the 2013 KSQI certification as excellent call center from the Korea Management Association Consulting, and won the prize in the Master Brand Award organized by imbc/Hankyung, Dong-Ah Dotcom for 4 consecutive years Held a ceremony for issuance of the 1st Shinhan-Union Pay Card and a signing ceremony for partnership agreement

3 Held the awarding ceremony in the 4th Idea Contest Cooperation on expansion of ShinhanCard-LG Electronics mobile payment Launched ShinhanCard Cube Card & Combo service Ranked the 1st in the Korea Industry Brand Power(K-BPI) survey by the Korea Management Association Consulting for 2 consecutive years Won the 1st place in the Good Brand Award organized by the Korea Management Association Consulting Won the first place in the Korea Brand Star Award organized by Brand Stock for 4 consecutive years

2 Opened the Shinhan Academy providing the experiential education service Surpassed a milestone of 5 million customers who signed up for ShinhanCard Smart Payment Started to provide the mobile deferred payment via transportation card based on agreement between ShinhanCard and Seoul City Developed the common standard for app style mobile card jointly with 4 card companies Topped the list of the Korea's Most Respected Corporations, published by the Korea Management Association Consulting, for 6 consecutive years Ranked the 9th among the top 30 BEST Korea Brands selected by Interbrand

1 Implemented the small-amount credit limit service for check card Held the contest evaluating the accomplishments of 2012 Implemented the smart counseling service Implemented the activities supporting the 2013 PyeongChang Winter Special Olympics Launched Shinhan S-Choice Check Card Won the prize in the Korea First Brand Award organized by the Korea Consumer Forum for 6 consecutive years Won the grand prize in the Korea Best Brand Award organized by Forbes