12 Held the year-end book donation event Launched 'Yongmaengi(Little Brave Dragon)' Gift Card, a recharge type Shinhan RE+PLUS to celebrate the Year of Dragon Launched Lotte Cinema-Shinhan Big Plus Card Selected as dual business operator for the pregnancy/childbirth medical expense support system Selected by the Korea Management Association as the Customers' Most Recommended Company

11 Launched social commerce ‘Shinhan SECRET’ Held the awarding ceremony in the 3rd Idea Contest Opened Gwangju ‘Areumin Library’ Shinhan LOVE Korea Card won the prize in the 2011 Korea Communication Award Opened ‘Seum’, the ShinhanCard-Severance Hospital voluntary shop Won the prize in the Highest Brand Award organized by Brand Stock for 3 consecutive years Won the prize in the Korea Mecenat Award organized by the Mecenat Council Won the prize in Fortune's 'Great Place to Work in Korea' Award organized by GWP Korea for 3 consecutive years Won the prize in Global Customer Impression Management Award organized by Japan Management Association Ranked the 1st in Korea Sustainability Index survey by the Korea Standards Association

10 Held the ceremony for completion of the first ShinhanCard-Seoul National University expert course Held an opening ceremony for Areumin Library on the Season of Reading Decreased the small and medium-sized franchisee commission and expanded the scope Launched Shinhan Smart Order, the order/payment application Launched the HAPPY AUTO Shinhan OILing Card affiliated with Speed Mate Launched the LTE Smartphone mobile card with LG Uplus Shinhan TEEN PLUS Check Card was recognized with the prize from the President of the Korea Institute of Design Promotion in 2011 Excellent Design Award Won the 'Forbes CSR Award' from Forbes Korea for 2 consecutive years Awarded the government prize from the Ministry of Health and Welfare for putting the virtue of sharing into practice

9 Established the brand zone within the LG Art Center Issued the affiliated card for alumni of Seoul National University of Education Won the grand prize in the Trusted Brand Award organized by the Korea Brand Management Association for 3 consecutive years Launched Shinhan S20 Check Card and Shinhan C20 Pink Check Card Rolled out the KT-affiliated iPhone4 mobile card Started the mini blog service synchronized with QR code for pets Won the grand prize in the 'Brand of This Year' Award, selected by the Korea Consumer Forum

8 Held the awarding ceremony in the 6th Beautiful Adolescent Award with Holt Children's Services Started the dialogue type ARS Ranked the 1st in the National Brand Competitive Index (NBCI) survey by the Korea Productivity Center

7 Rolled out the Olleh Club Shinhan Big Plus Card Launched ShinhanCard Tops Direct car installment financing Launched ShinhanCard Love Korea gift/prepaid card Provides support for the 31st OTTOGI summer camp Held an event to celebrate exceeding the milestone of 500,000 users who signed up for Shinhan Smart Payment Service

6 Participated in the country-wide social welfare voluntary service contest Concluded an agreement on sponsorship for public medical business of Seoul National University Held a ceremony celebrating the opening of the 100th ShinhanCard Areumin Library Won the prize in the Korea Service Award, selected by the Korea Standards Association, for 2 consecutive years Won the 1st place in global customer satisfaction assessment by Japan Management Association Consulting for 2 consecutive years Surpassed a milestone of 1 million smartphone apps and 100,000 mobile cards Held the awarding ceremony in the 10th Little Picasso Painting Festival

5 Held a ceremony for opening the 50th ShinhanCard Areumin Library Started the Gold Care service for specialized counseling to the elderly customers Donated the National pension New Life Card to social contribution fund Launched PLATINUM# Series Held the 10th Little Picasso Painting Festival Started Shinhan Smart payment service Won the grand prize in the 2011 Korea Consumers' Trusted Corporation Award, selected by the Korea consumer forum, in the category of credit card Ranked the 1st in the 2011 Premium Brand IndexKS-PBI) survey by the Korea Standards Association consecutively Won the grand prize of social contribution in the 7th Korea Contribution Award, and the commendation from the Minister of Knowledge Economy

4 Opened ShinhanCard new car installment quotation system Implemented the righteous business campaign for card designers Held an event to mark the Day of Customers Launched ‘Shinhan THE CLASSIC Card’, the premium card Won the grand prize in the field of credit card at the Customer Love Brand Award, selected by the Economist Opened the ShinhanCard-Seoul National University (SNU) courses on card exert course Opened the English website of ShinhanCard Won the grand prize in the Korea Master Brand Award organized by imbc, Dong-Ah Dotcom, and Hankyung Dotcom for 2 consecutive years

3 Held a signing ceremony for partnership in Seoul Digital Industrial Complex Launched the premium coupon smartphone application Won the prize in the 2011 Korea Marketing Frontier Award, selected by the Korean Marketing Association Won the top prize in the category of brand management Launched ‘S-MORE Life Wisdom Card' Disbursed KRW 120 million donation from employees to the Korea National Council on Social Welfare Selected ShinhanCard customer model Launched ‘LADY BEST Card', the premium commodity for women Successfully issued ABS (Asset-Backed Securities) worth USD 300 million Won top prize in the 2011 Korea Brand Star Award, selected by Brand Stock, in the category of credit card for 2 consecutive years Ranked the 1st in the '2011 Global Brand Competency Index (GBCI)' survey by the Japan Management Association in the category of credit card for 3 consecutive years Launched ‘Shin S-MORE MyShop Card’ for sole proprietors Gold medal was awarded to ShinhanCard URS brand in the 16th Maekyung Financial Instrument Award Held the ceremony to deliver the books donated by employees of Shinhan Finance Group

2 Embarked on the pilot project for issuance of National Pension certificate cards Selected 230 Areumin Libraries Successfully issued overseas ABS worth USD 300 million Started the My Shinhan Point Gift Service among customers Provided support for creation of 'Social Welfare Voluntary Service Location Search' App Topped the list of the Korea's Most Respected Award, published by the Korea Management Association Consulting, in the category of credit card for 4 consecutive years Implemented the convenience store discount service with Nara Sarang Card

1 Held the kick-off meeting for year 2011 Rolled out the E-mart WISE&SHOPPING ShinhanCard Awarded the top prize of Excellent New Financial Instrument by the Financial Supervisory Service Held the golf lesson event with the invited professional golfer Kim Gyeong-tae Held an expanded management meeting Held the Good Luck Festival of Sinmyonyeon, the year of the Rabbit (the zodiac year) Won the 1st place (17th place in overall ranking) in the category of credit card at the 2010 Korea Top 100 Brand Award, selected by Brand Stock Held the 2010 Accomplishment Evaluation Contest (Hwajeong Gymnasium, Korea University) Won the grand prize in the 2011 Korea First Brand Award, selected by the Consumer Forum, for 4 consecutive years Staged the Happy Sharing Performance for pediatric patients (Severance Hospital in Sinchon)