12Held the '2008 ShinhanCard IDEA CONTEST’, the Unlimited Challenge event for university students (graduates) Held the signing ceremony for partnership on the launch of <card for the weekly no-driving day> in Daegu-si Won the Presidential Commendation (group) on the 3rd Day of Volunteers Conducted the Areumin voluntary service activity, ‘Keeping warm in winter’ (Hongje-dong, Seoul) Held the launching ceremony for the 1st 'Customer Panel' Entered into partnership with SK Telecom, and launched <Shinhan SKT Nate A1 Card/Check Card> Launched <Hwangdoli Gift Card> in commemoration of Gichuknyeon (year 2009) Held the awarding ceremony in the 3rd Beautiful Adolescent Award with Holt Children's Services Entered into partnership with China Eastern Airlines and launched <Shinhan China Eastern Airlines Card> Held a ceremony to close the year 2008

11Launched the KCB-affiliated ‘SMS premium service’ Launched <Shinhan Pro Mom's Children Card> which can be used to finance the private kindergarten education expenses Launched <Shinhan High Bless Card> for highway of Incheon International Airport Held the Golf Lesson Event with invited VIP members Won the grand prize in the 2008 Customer Impression Management Award organized by the Korea Management Association Consulting Launched <m n Shinhan LOVE Check Card> Held the ceremony to proclaim labor-management integration Advertising campaign, 'We are cheering for you', was recognized with the grand prize in the category of TV advertising at the Maeil Business Advertising Award Held the ‘All that Ski’ event for 2008~2009 season

10Launched 3 types of fuel tax return card for small-sized freight vehicles (Big Plus GS Caltex/4050/A1 Card) Held a ceremony marking 1st anniversary of ShinhanCard consolidation Held an event for national tax payment by ShinhanCard Launched <AK-ShinhanCard>, the affiliated card of Aekyung Group's distribution affiliates Held the 1st 6-Sigma Champion Day Launched <LG Art Center LADY/Big Plus Card> Held a signing ceremony for partnership with Seoul City on the launch of <Card for weekly no-driving day> Launched <Shinhan Alegria Gift Card> Entered into partnership with SK Telecom online shopping mall the '11st' exclusively, <11st-ShinhanCard> Disbursed KRW 3.4 billion and 16 million to the welfare fund for the persons with disabilities in 2008

09Launched the industry's first bank credit line type Minus Loan, a long-term card loan commodity Held the ceremony celebrating the 4th Day of Customers

08.(formerly) LG Card, (formerly) ShinhanCard integration into computer system Launched <Shinhan Dream Golf Card>affiliated with Sky 72 golf channel New TV CF - 'We are cheering for you. -Promise/Love’ episode ON AIR

07Held the 'signing ceremony for ‘Yeongjae Sagwan (private education institute for gifted children)-ShinhanCard' Held ‘2008 ShinhanCard Meeting with invited customer advisors' Launched <Shinhan Mega TV A1 Card> Launched <Shinhan SK Oil Bag Card> Won the gold medal in the category of service at the 8th e-Financial Award organized by Hankyung Newspaper Held the awarding ceremony in the 7th Little Picasso Writing/Painting Festival Held the 2008 Haeundae ShinhanCard Domino Festival Started 'Home Plus ShinhanCard Discount Corner' service Entered into an agreement with 3 universities affiliated with Myongji Education Foundation (Kwandong University, Myongji University, Myongji College) on the payment of tuitions by credit card Entered into ‘ShinhanCard-Songpa-gu partnership agreement on the card for weekly no-driving day Held a signing ceremony for ‘ShinhanCard-Boryeong-si partnership on voluntary service card

06Established Shinhan KTF Mobile Co., Ltd., a joint venture between ShinhanCard and KTF Held a signing ceremony for Yellow Performance-ShinhanCard partnership Started ‘Shinhan Mobile Pay service’ Launched <Mega TV A1 Card> Held the event celebrating the 3rd Day of Customers Rolled out <Shinhan Beautiful Green Card> Held ‘Golf lesson event’ for VIP customers Held the 7th ShinhanCard Little Picasso Writing/Painting Festival Launched<Shinhan S-oil Bonus LPG Card> Implemented the 'service for financing the purchase of cars with ShinhanCard' Issued overseas ABS worth 200 million euros (approximately KRW 320 billion)

05 Started the 'mobile inquiry service' for customers using KTF Launched <Beautiful Face and Body Shape Club ShinhanCard> Launched <Shinhan Love Pet Card> Earned the credit rating A in the credit assessment by JCR, Japan's credit rating company Launched <Shinhan 4050 Card> Launched <Shindongah Golf-ShinhanCard> Launched the Enclean Direct Car Installment Financial Instrument' Service upgrade of <Shinhan Morning Love Card> Started the Planner Bank-affiliated real estate intermediation service <Shinhan LOVE Card>, selected in the 2008 The Proud Attention-Grabbing New Product Award organized by the Korea Management Association Consulting Won the grand prize in the 2008 Korea Trusted Management Award organized by Economic Review Revamped the CEO Open Room

04 Changed the former myLG Point into 'My Shinhan Point' Entered into strategic trilateral partnership among ShinhanCard, Japan's credit company Credit Saison, and UC Card Held a signing ceremony on partnership agreement between Korea Licensed Practical Nurses Association and ShinhanCard Relocated the head office to the corporate building in Dangsan (Customer Service Team, Clearance Team, Consumer Protection Center, etc.) Entered into strategic partnership between ShinhanCard and KTF, and concluded an agreement to establish a joint venture based on joint capital contribution Launched <Shinhan HI-POINT Card> Held a ceremony for handing out the blood donation certificates 'Blood donation ss of love, Share the Hope' Launched <Shinhan SOHO Card> Launched <Save Zone-ShinhanCard>

03‘Blood donation of love, Share the Hope’ Campaign-the 2nd Day of Customer (~March 30) Change Leader Workshop (~3/08) Launched <World Vision Shinhan Beautiful Card> Launched <SK Enclean LPG ShinhanCard> Entered into official sponsorship agreement with FC Seoul Launched the credit card in commemoration of Beijing 2008 Olympics CS Leader Workshop (~ March 12) Held the event celebrating White Day Held the certification ceremony, '2008 Korea's Most Respected Corporation' Held a signing ceremony for sponsorship agreement between Shinhan and professional golfer Choi Gyeong-ju Won the prize as Korea's excellent call center, ranking the 1st in the 2008 Korea Industry Quality Index (KSQI) survey by the Korea Management Association in the field of call center across the credit card industry for 3 consecutive years New TV CF - ‘Athletes are all Shinhan’ Episode ON AIR Launched <THE BEST Signature Card> Held a ceremony for exceeding a milestone of 1 million <LOVE Cards> issued Held the event ‘Shinhan LOVE Wedding Event’ (~ late April) Selected as the global best call center in the field of global call center certification supervised by the U.S. International Customer Management Institute (ICMI)

02Held the event, 'the Padlock of Love'(~ March 31) Relocation of the computer center (GS Tower in Yeoksam-dong → Ilsan)(~February 09) Topped the list of the Korea's Most Respected Company, selected by the Korea Management Association Consulting, in the field of credit card Limited sale of <Star Mania Check Card> Launched <SKYPASS-Louvre Masterpiece Card> Rolled out <Shinhan A1 Card> Issued <Shinhan-KMA Platinum Corporate Card> Started 'All that CLUB Cinema' service Launched 3 types of cable TV charge discount cards <T-Broad High Save Easy Card>, <CJ Cable Net ShinhanCard>, <C&M ShinhanCard> Held an event celebrating White Day

01Held a 'kick-off meeting for 2008' Launched Korea Securities-ShinhanCard <BanKIS Credit Card> Launched <Mouse Gift Card> Held ‘2008 Happy Wedding Exhibition’ Concluded an agreement between the labor and management on the integrated HR system Held the 'contest for evaluation of accomplishments recorded in the 4th quarter of 2007’

2008년도